HISTORY
In early 2000, when Andy Mooney was hired by Disney's Consumer Products division to help combat dropping sales, the idea for the Disney Princess franchise was born. Soon after joining Disney, Mooney attended his first Disney on Ice show. While waiting in line, he found himself surrounded by young girls dressed as princesses. “They weren’t even Disney products. They were generic princess products,” he mused. Soon after realizing the demand, the Disney Princess line was formed.
Despite limited advertising and no focus groups, the various Disney Princess items released became a huge success. Sales at Disney Consumer Products rose from $300 million in 2001 to $3 billion in 2006.
In 2009 the anticipated sales is $4 billion.
Today there are over 25,000 products based on the franchise.
The princesses to be featured in the line were chosen from classic Disney films. The characters were not chosen specifically for their royal titles, but rather for how well they fit into what Disney executives deemed “the Princess mythology." Mulan is an example of this concept; she has no familial ties to royalty, but is still included in the character list. Tinker Bell was once included under the same principle before it was decided she was not suited for the "mythology." She now stars in her own Disney franchise, the Disney Fairies.
if you don't believe it,,check this out..
IMPIAN aktris cantik Sandra Dewi untuk menjadi putri akhirnya terealisasi. Sandra yang sejak kecil berangan-angan menjadi seorang putri, bernapas lega lantaran terpilih menjadi Brand Ambassador "Disney on Ice: Princess Wishes".
“Dari kecil aku suka Disney. Aku selalu bermimpi bagaimana rasanya bisa melihat Disneyland dan menjadi putri Disney. Akhirnya, tahun ini ditawarin menjadi Brand Ambassador, tanpa mikir-mikir aku langsung oke,” kata Sandra saat ditemui dalam konferensi pers ‘Disney on Ice Princes Wishes’ di Istora Senanyan, Jakarta, Selasa (14/4/2009).
Dara kelahiran Bangka Belitung, 18 Agustus 1983, itu sejak kecil selalu berkhayal menjadi seorang putri cantik yang disunting pangeran tampan.
“Sejak kecil, aku ingin menjadi wanita cantik. Sampai hari ini, aku masih bermimpi bertemu dengan pangeran tampan,” lanjutnya.
Mmmmmmm kira-kira siapa yaaa yang akan menjadi "Pangeran Tampan" yang datang dengan kuda putihnya (yang bisa meluluhkan hati Sang Princess) dan kemudian Sang Pangeran Tampan itu mempersunting Princess Sandra Dewi????Oh iyaaa hampir lupa,,hayoooooo siapa yang tahu Disney Princess yang Sandra Dewi paling sukai???
mau tahu....jawabannya adalah PRINCESS AURORA
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